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Ecommerce overview
Blended margin cost sheet
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Returning customers Shopify
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Channel performance
Sales trend Shopify
By channel Shopify margins from cost sheet
| Channel |
Revenue |
Orders |
AOV |
Margin |
Est. profit |
WoW |
MoM |
YoY |
vs Custom |
Website funnel & traffic GA4
Conversion funnel
Avg session—
New users—
Total users—
Top landing pages
SessionsCVR
Marketing performance
Top products Shopify
Operational risk
Stock & fulfilment live
OOS variants—risk
Low stock (≤5)—watch
Unfulfilled orders—watch
Late dispatch (>48h)—ok
CS contacts
Courier issues
Weekly priorities ClickUp